Favicon: Short for “favorites icon,” it is basically an icon associated with a website that will appear on the browser URL bar or on the bookmarks section. They are used to make it easier to identify the website in question.
Feed: Also called web feed or news feed, is a data format used on the Internet to allow users to receive updates from their favorite websites and blogs, as soon as new content is available. There are two main feed formats RSS and Atom.
Feed count: Usually the term refers to a widget by Feed burner that reports the total number of RSS subscribers to a given blog.
Feed burner: A web company acquired by Google recently that provides added servers for website owners that publish an RSS feed. It is a free service, and it allows you to make your feed more human friendly, to add special features, and to collect data and statistics about your subscribers.
FTP: Acronym for File Transfer Protocol. It is a network protocol used to transfer data from one computer to another. If you have a hosting company, you will need to use it to transfer site files from your computer to the servers of the company.
Google Analytics: Google Analytics is a free service provided by Google that gives a website owner all sorts of information and statistics about the incoming traffic and visitors. Google Analytics is also known as one of the most reliable web analytics services others like Webalizer or AwStats tend to over estimate the numbers by including non-human traffic on the data.
Google Reader: The most popular RSS reader around the Internet. It is a web-based application that allows the user to subscribe to and manage RSS feeds. Given its popularity many websites use special badges to let the user subscribe to Google Reader directly.
Hotlinking: Also known as inline linking and bandwidth theft, hotlinking refers to the practice of using objects most of the times images from one site inside the page of a second site. While this practice was recognized by the original web architecture, lately people tend to associate it with malicious uses. When you hotlink to the images hosted on another site, for instance, you will end up “stealing” the bandwidth of that website and possibly infringing its copyrights.
Linkbait: Any form of web content e.g., articles, web tools, quizzes, videos, images that is created with the main purpose of attracting links to the website that is publishing it. The quantity and quality of back links is one of the main factors behind Google’s search algorithm, hence why people value them so much. There are even online marketers specialized in creating linkbait campaigns.
Load time: The time, usually expressed in seconds, that a website takes to load. Most webmasters aim to have fast loading websites, since this is a paramount factor of the user experience. There is research confirming that most web users will skip a website altogether if it fails to load within 5-10 seconds.
Tuesday, September 29, 2009
seo Glossary Terms
Digg: The original and most popular social bookmarking site. It is a basically a user-driven site, where the members of the community get to decide by voting or burying the stories what should go to the front page and what should not. For most web publishers, getting featured on Digg is a joy. It can send tens of thousands of visitors in a single day. There is some controversy around the quality of this traffic though, due to the peculiar traits of Digg users. For example, it is reported that those visitors don’t stick on the website for long, and they rarely click on ads.
Digg Auto-Bury: It has never been officially confirmed by Digg, but there is strong evidence to suggest that they have a penalty that makes it impossible for the penalized website to reach the front page, regardless of how many votes its stories might receive. Websites and blogs receive the auto-bury penalty when users report them for spam or for not submitting original content repeatedly.
Digg Bury-Brigade: A group (or groups) or active and loyal Digg users that try to keep the site free from what they consider to be spam or low quality content. The make this control by mass burying stories. Certain topics tend to get targeted often by those groups, including blogging, online marketing and search engine optimization.
Domain: Also known as domain name or hostname, it is a name that identifies a website or computer on the Internet. An example of a domain is haribabu.in Notice that http://www.haribabu.in is no longer the domain but rather an URL.
Duplicate content: The presence of very similar content usually text inside a website or across different websites. Search engines tend to penalize websites that contain a large amount of duplicate content.
Digg Auto-Bury: It has never been officially confirmed by Digg, but there is strong evidence to suggest that they have a penalty that makes it impossible for the penalized website to reach the front page, regardless of how many votes its stories might receive. Websites and blogs receive the auto-bury penalty when users report them for spam or for not submitting original content repeatedly.
Digg Bury-Brigade: A group (or groups) or active and loyal Digg users that try to keep the site free from what they consider to be spam or low quality content. The make this control by mass burying stories. Certain topics tend to get targeted often by those groups, including blogging, online marketing and search engine optimization.
Domain: Also known as domain name or hostname, it is a name that identifies a website or computer on the Internet. An example of a domain is haribabu.in Notice that http://www.haribabu.in is no longer the domain but rather an URL.
Duplicate content: The presence of very similar content usually text inside a website or across different websites. Search engines tend to penalize websites that contain a large amount of duplicate content.
seo terminology
Backlinks: Hyperlinks present in other websites or blogs that point either to the homepage or to internal pages of a website or a Blog. They are important because Google and other search engines relate the number and quality of back links to the trust level of that website.
Black hat Seo: A group of SEO and online marketing techniques those are not necessarily ethical, and sometimes not even legal. Hiding text behind images or using doorway pages with redirects are examples of Black hat Seo techniques.
Compete: A web analytics company like Alexa tracks and estimates the traffic levels of websites. They have a particular bias towards the U.S. market.
CPC: Acronym for Cost-per-Click and it represents a form of online advertising where advertisers bid an amount of money that they are willing to spend for every visitor that clicks on his ad and visits his website or product page. On the other side you have publishers that choose to display CPC ads on their sides, and they earn money for every click. The most popular CPC ad network on the Internet is Google AdWords-AdSense, and CPC rates can vary from $0.01 up to $50 in some rare cases.
CPA: Acronym for Cost-per-Action and it represents a form of online advertising where advertisers pay when visitors perform a specific action example: when user/visitor sign up for an email newsletter or when they end up purchasing the product. Most affiliate marketing programs tend to use a CPA scheme.
CPM: Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online advertising where advertisers will pay a fixed price for getting their banners or ads displayed 1000 times on a specific website.
CSS: Acronym for Cascading Style Sheets and it is a language used to style web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages simultaneously from a central location (the CSS file).
Black hat Seo: A group of SEO and online marketing techniques those are not necessarily ethical, and sometimes not even legal. Hiding text behind images or using doorway pages with redirects are examples of Black hat Seo techniques.
Compete: A web analytics company like Alexa tracks and estimates the traffic levels of websites. They have a particular bias towards the U.S. market.
CPC: Acronym for Cost-per-Click and it represents a form of online advertising where advertisers bid an amount of money that they are willing to spend for every visitor that clicks on his ad and visits his website or product page. On the other side you have publishers that choose to display CPC ads on their sides, and they earn money for every click. The most popular CPC ad network on the Internet is Google AdWords-AdSense, and CPC rates can vary from $0.01 up to $50 in some rare cases.
CPA: Acronym for Cost-per-Action and it represents a form of online advertising where advertisers pay when visitors perform a specific action example: when user/visitor sign up for an email newsletter or when they end up purchasing the product. Most affiliate marketing programs tend to use a CPA scheme.
CPM: Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online advertising where advertisers will pay a fixed price for getting their banners or ads displayed 1000 times on a specific website.
CSS: Acronym for Cascading Style Sheets and it is a language used to style web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages simultaneously from a central location (the CSS file).
seo Glossary
AdSense: It is owned by Google and the most popular advertising network on the Internet, it allows website owners or bloggers to monetize their websites or blogs by displaying contextual text messages. Every time someone clicks on one of the text links, the blogger will earn some money in rupees or dollars.
AdWords: Adword is the opposite end of AdSense. Google AdWords enables companies and individuals to promote their products, services and websites under a cost per click (CPC) model. By Adwords the advertiser has a facility to specify the keywords that he wants to target, and how much he is willing to pay for each click. The ads might appear on Google’s search results as well as on the AdSense units found on other websites also called as Content Network.
Affiliate Marketing: A popular way to make money online where you have a merchant that is willing to let other people affiliates sell his own services or products, In exchange for a commission. Commissions can be fixed or variable, and based on clicks, leads or sales. Commission’s percentage depends from website to website.
Akismet: The most popular spam filter plugin for Word Press blogs. It was created by the same company that coded WordPress, called Automattic.
Alexa: An internet company that tracks the traffic for all websites on the Internet. The rankings used to be inferred from the statistical usage of a browser toolbar. Recently they changed the algorithm to remove the toolbar bias in favor of technology related website. Keep in mind that the lower the Alexa ranking, the higher the traffic of the website. There is some controversy regarding the accuracy of the Alexa rankings.
Anchor Text: The text of a backlink. Most search engine experts agree that the anchor text is a factor that can influence largely the search rankings of a website or web page. The more topical they are the better provided some variety is included; else a spam penalty could occur.
Archives: A section of a blog where all or some of the existing posts are displayed. They can be displayed by category, by month, by year and so on.
Atom: A web feed syndication format, developed as an alternative for RSS. It basically enables people to receive updates from a website whenever new content is published.
AdWords: Adword is the opposite end of AdSense. Google AdWords enables companies and individuals to promote their products, services and websites under a cost per click (CPC) model. By Adwords the advertiser has a facility to specify the keywords that he wants to target, and how much he is willing to pay for each click. The ads might appear on Google’s search results as well as on the AdSense units found on other websites also called as Content Network.
Affiliate Marketing: A popular way to make money online where you have a merchant that is willing to let other people affiliates sell his own services or products, In exchange for a commission. Commissions can be fixed or variable, and based on clicks, leads or sales. Commission’s percentage depends from website to website.
Akismet: The most popular spam filter plugin for Word Press blogs. It was created by the same company that coded WordPress, called Automattic.
Alexa: An internet company that tracks the traffic for all websites on the Internet. The rankings used to be inferred from the statistical usage of a browser toolbar. Recently they changed the algorithm to remove the toolbar bias in favor of technology related website. Keep in mind that the lower the Alexa ranking, the higher the traffic of the website. There is some controversy regarding the accuracy of the Alexa rankings.
Anchor Text: The text of a backlink. Most search engine experts agree that the anchor text is a factor that can influence largely the search rankings of a website or web page. The more topical they are the better provided some variety is included; else a spam penalty could occur.
Archives: A section of a blog where all or some of the existing posts are displayed. They can be displayed by category, by month, by year and so on.
Atom: A web feed syndication format, developed as an alternative for RSS. It basically enables people to receive updates from a website whenever new content is published.
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