White Hat seo - search engine ranking tips

There are more than 100 factors that Google search engine take into account when it comes to rank the web pages. There are many speculations about these factors and every search engine optimizers have there own opinion. find these tips for google ranking factors by hari babu.



Checklist for Google Ranking

• On Page Google Ranking Factors

o Keyword / Key phrase in URL
o Keyword / Key phrase in Domain Name
o Keyword / Key phrase in Title Tag
o Keyword / Key phrase in Meta Description Tag
o Keyword / Key phrase in Meta Keyword Tag
o Keyword / Key phrase in H1, H2 and H3 Tags
o Keyword / Key phrase in Bold and Strong Tags
o Use of Keyword / Key phrase in content
o Prominence of Keyword / Key phrase in webpage code
o Keyword / Key phrase in Alt text for images
o Use of Keyword / Key phrase in Anchor text
o Good Internal Navigation tree like structure
o No Broken Links all Links should be valid
o Less than 100 links on a web page
o Use of HTML Sitemap link to it from all pages
o Use of XML Sitemap
o Use RSS Feeds
o Effective use of Robots.txt file
o Validated coding of webpage’s as per W3 standards
o Less File Size of web page
o Use hyphens to separate keywords in URL’s
o Avoid excess use of Java Script
o Promote use of CSS for coding
o Use off page CSS and Java Scripts
o Avoid long URL’s
o Freshness in content changes
o Frequent updates for web pages and site
o Site Age

• Off Page Google Ranking Factors


o Back links from quality web pages
o Back links from relevant sites
o Back links from pages with high Page Rank
o Back links with keyword in Anchor text
o Back links from do follow sites.
o Back links from different IP Address
o Back kinks from big or branded sites
o Age of page from were back link is coming
o Frequent change in Anchor Text
o Popularity of referring page
o Position of the link
o Age of back link
o Get site listed in Dmoz.org
o Get site listed in Yahoo Directory
o Get site listed in Wikipedia
o Get site listed in other reputed directories
o Submit site to classified directories
o Get back links from Social Media sites
o Submit frequent articles to article directories
o Submit press release frequently
o Increase site and web page traffic
o Increase CTR
o Decrease bounce rates of site
o Increase time spent on page and site

The above factors are the positive seo factors that help to boost up the ranking if done properly or as per the said guidelines.