seo tutorial

Favicon: Short for “favorites icon,” it is basically an icon associated with a website that will appear on the browser URL bar or on the bookmarks section. They are used to make it easier to identify the website in question.

Feed: Also called web feed or news feed, is a data format used on the Internet to allow users to receive updates from their favorite websites and blogs, as soon as new content is available. There are two main feed formats RSS and Atom.

Feed count: Usually the term refers to a widget by Feed burner that reports the total number of RSS subscribers to a given blog.

Feed burner: A web company acquired by Google recently that provides added servers for website owners that publish an RSS feed. It is a free service, and it allows you to make your feed more human friendly, to add special features, and to collect data and statistics about your subscribers.

FTP: Acronym for File Transfer Protocol. It is a network protocol used to transfer data from one computer to another. If you have a hosting company, you will need to use it to transfer site files from your computer to the servers of the company.

Google Analytics: Google Analytics is a free service provided by Google that gives a website owner all sorts of information and statistics about the incoming traffic and visitors. Google Analytics is also known as one of the most reliable web analytics services others like Webalizer or AwStats tend to over estimate the numbers by including non-human traffic on the data.

Google Reader: The most popular RSS reader around the Internet. It is a web-based application that allows the user to subscribe to and manage RSS feeds. Given its popularity many websites use special badges to let the user subscribe to Google Reader directly.

Hotlinking: Also known as inline linking and bandwidth theft, hotlinking refers to the practice of using objects most of the times images from one site inside the page of a second site. While this practice was recognized by the original web architecture, lately people tend to associate it with malicious uses. When you hotlink to the images hosted on another site, for instance, you will end up “stealing” the bandwidth of that website and possibly infringing its copyrights.

Linkbait: Any form of web content e.g., articles, web tools, quizzes, videos, images that is created with the main purpose of attracting links to the website that is publishing it. The quantity and quality of back links is one of the main factors behind Google’s search algorithm, hence why people value them so much. There are even online marketers specialized in creating linkbait campaigns.

Load time: The time, usually expressed in seconds, that a website takes to load. Most webmasters aim to have fast loading websites, since this is a paramount factor of the user experience. There is research confirming that most web users will skip a website altogether if it fails to load within 5-10 seconds.