seo terminology

Backlinks: Hyperlinks present in other websites or blogs that point either to the homepage or to internal pages of a website or a Blog. They are important because Google and other search engines relate the number and quality of back links to the trust level of that website.

Black hat Seo: A group of SEO and online marketing techniques those are not necessarily ethical, and sometimes not even legal. Hiding text behind images or using doorway pages with redirects are examples of Black hat Seo techniques.

Compete: A web analytics company like Alexa tracks and estimates the traffic levels of websites. They have a particular bias towards the U.S. market.

CPC: Acronym for Cost-per-Click and it represents a form of online advertising where advertisers bid an amount of money that they are willing to spend for every visitor that clicks on his ad and visits his website or product page. On the other side you have publishers that choose to display CPC ads on their sides, and they earn money for every click. The most popular CPC ad network on the Internet is Google AdWords-AdSense, and CPC rates can vary from $0.01 up to $50 in some rare cases.

CPA: Acronym for Cost-per-Action and it represents a form of online advertising where advertisers pay when visitors perform a specific action example: when user/visitor sign up for an email newsletter or when they end up purchasing the product. Most affiliate marketing programs tend to use a CPA scheme.

CPM: Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online advertising where advertisers will pay a fixed price for getting their banners or ads displayed 1000 times on a specific website.

CSS: Acronym for Cascading Style Sheets and it is a language used to style web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages simultaneously from a central location (the CSS file).