seo Glossary

AdSense: It is owned by Google and the most popular advertising network on the Internet, it allows website owners or bloggers to monetize their websites or blogs by displaying contextual text messages. Every time someone clicks on one of the text links, the blogger will earn some money in rupees or dollars.

AdWords: Adword is the opposite end of AdSense. Google AdWords enables companies and individuals to promote their products, services and websites under a cost per click (CPC) model. By Adwords the advertiser has a facility to specify the keywords that he wants to target, and how much he is willing to pay for each click. The ads might appear on Google’s search results as well as on the AdSense units found on other websites also called as Content Network.

Affiliate Marketing: A popular way to make money online where you have a merchant that is willing to let other people affiliates sell his own services or products, In exchange for a commission. Commissions can be fixed or variable, and based on clicks, leads or sales. Commission’s percentage depends from website to website.

Akismet: The most popular spam filter plugin for Word Press blogs. It was created by the same company that coded WordPress, called Automattic.

Alexa: An internet company that tracks the traffic for all websites on the Internet. The rankings used to be inferred from the statistical usage of a browser toolbar. Recently they changed the algorithm to remove the toolbar bias in favor of technology related website. Keep in mind that the lower the Alexa ranking, the higher the traffic of the website. There is some controversy regarding the accuracy of the Alexa rankings.

Anchor Text: The text of a backlink. Most search engine experts agree that the anchor text is a factor that can influence largely the search rankings of a website or web page. The more topical they are the better provided some variety is included; else a spam penalty could occur.

Archives: A section of a blog where all or some of the existing posts are displayed. They can be displayed by category, by month, by year and so on.

Atom: A web feed syndication format, developed as an alternative for RSS. It basically enables people to receive updates from a website whenever new content is published.